Issue 5 | September 2020
The annual Union of International Associations (UIA) Round Table Asia-Pacific 2020 was held as scheduled from September 17 to 18 in Seoul, by going 3D and virtual. Due to the COVID-19 pandemic and international travel bans, Seoul Convention Bureau (SCB) has hosted UIA Round Table completely on a digital platform in close partnership with companies in Seoul MICE industry. This is the first case in the world where Destination Marketing Organisation is presenting a virtual platform up front in promoting the city as an attractive MICE destination, in addition to the ordinary networking event.
With the COVID-19 pandemic still ranging in other parts of the world, SCB has moved a big step forward into digital world by launching the most innovative way of MICE destination marketing instead of holding back their marketing activities. The Virtual Seoul Platform serves as an essential source to be used towards holding more MICE events in the virtual world near future. Seoul Tourism Organization (STO) also hosted its first virtual media FAM tour for the MICE media delegates.
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